“Compartiendo Entre Amigas” has a dedicated section that will feature video of the Clorox-branded “Despierta América” segments to compliment blogs and forums.
Additionally, Univision.com is promoting a sweepstakes offering the grand-prize winner a trip to Miami to meet the morning show’s on-air talent.
Commenting on the project, David Lawenda, president of Advertising Sales and Marketing, Univision said, “This year-long marketing partnership will enable Clorox to develop an ongoing dialogue with Latinas by leveraging the strength of the Univision brand and the reach of our media platforms.”
“Compartiendo Entre Amigas is a unique opportunity to connect Clorox brands with the Hispanic consumer in a way that goes beyond traditional advertising," said Ellen Liu, director of Media, The Clorox Company.
Related: Univision Jumps Back Into Upfront Market