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Jeremy Lin and Pinterest weren’t Social Media Week’s only hot topics. Also dominating discussions was the maturation of second-screen experiences, especially when tied to TV’s biggest events.
“Check-in is not the goal; [it’s] the beginning for us,” Patrick Albano told Adweek. Albano is vp of social mobile and innovation at Yahoo, which last spring acquired TV check-in app IntoNow, which recognizes shows through audio fingerprints and then delivers content.
The Oscars, of course, broadcast live, is the perfect opportunity for prolonged engagement.
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