Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
With the new National Basketball Association Season just getting under way, Turner Sports is selling a newly expanded package of multiplatform NBA games and content this season and pitching it as the optimum vehicle for reaching younger men. A new print campaign (including in Mediaweek, Adweek and Brandweek) and face-to-face meetings with major shops are on the agenda in the coming weeks to ensure the agency community gets the message.
Advertisers on board so far include Hyundai, Autotrader.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in