To Thrive in the Era of Peak TV, HBO Is Turning Subscribers Into ‘Addicts’

From Vinyl to Sesame Street, network keeps viewers hooked

Are you hooked on HBO? The network sure hopes so.

As the premium service competes with an ever-growing number of broadcast, cable and digital competitors, including streaming services like Netflix, the network has developed an interesting approach to keeping subscribers coming back for more each month: turning them into "addicts," according to HBO CEO Richard Plepler.

HBO has 32.3 million U.S. subscribers as of the third quarter of 2015, according to SNL Kagan. Time Warner doesn't release HBO-specific figures but said Wednesday that HBO and Cinemax added 2.7

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