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NEW YORK What better way to track people’s video consumption than to have someone follow them around all day — literally from the time they wake up until they retire at night — making detailed notes about when and how they watch, listen, surf, read, play video games, download, text and talk on the phone?
That’s exactly how a new $3.5 million study — funded by the Nielsen Co. — will track the media usage habits of a panel of some 450 consumers in separate phases throughout this year beginning next month.
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