Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Sprint Nextel is sponsoring a four-episode microseries that spans three different platforms–online, TV and mobile–that debuts tonight, called Heroes: Destiny, a spin-off of the NBC prime time hit, Heroes. Each of the five to seven minute episodes will debut Monday nights during November.
The microseries was a year in the making, and featured significant input from consumers, who essentially developed, through a voting process, the character traits, background and special powers of a new hero who is portrayed in the microseries.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in