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NEW YORK By Spot Runner’s count, a typical media agency can send 7,000 faxes a month to buy and sell advertising. The cost in manpower (and brain cells) wasted because of this mind-numbing mainstay: incalculable.
The Los Angeles digital ad-system company wants to change that with a digital ad-buying platform called Project Malibu. It’s preparing to join several firms, including heavyweights Google and Microsoft, in trying to bring Web-style dynamics to the old-school ad world of TV buying.
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