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Sporting News, one of the oldest names in sports journalism, has also been one of the most vulnerable. Two years ago, it slashed its print frequency in half, while launching a daily digital edition of the magazine. Today, it’s dwarfed by big rivals like ESPN and Sports Illustrated in print and online.
Now, Sporting News is taking a new stab at the Web in a play for rabid sports fans. SportingNews.com is scrapping its game coverage in favor of a news-feed approach focused on seven major sports, including baseball, football and basketball.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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