Scripps Launches TV Everywhere, Complete With Targeted Advertising

HGTV, Food Network now livestreaming

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel.

TV Everywhere platform provider Anvato is powering the livestreaming—and dynamic ad insertion, or DAI—on each network's website, along with the iOS and Android apps for HGTV, Food Network and Travel Channel.

The livestreaming was soft launched in June, said Matt Smith, chief evangelist at Anvato.

Scripps' embrace of all things TV Everywhere, including DAI—in which linear ads are replaced by advertisements targeted specifically at the nonlinear audience—shows how much has shifted in the TV Everywhere universe since networks first started experimenting with livestreaming.

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