Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse.

Just a week after buyers told Adweek that the Viacom upfront will progress smoothly as long as Jeff Lucas, head of marketing and partner solutions for Viacom, remains at the helm, a New York Post report claims that Lucas will be leaving Viacom in July to become COO of Snapchat.

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