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NEW YORK Ad spending was down less than 1 percent for the first nine months of 2008, according to a just released tally by Nielsen Monitor-Plus.
By comparison, Nielsen competitor TNS Media Intelligence last week reported a close to 4 percent dip in ad expenditures for the same period. Nielsen found that spending among the top 10 advertisers was down a combined 4 percent to $12.2 billion.
Nielsen Monitor-Plus found cable TV to be the biggest gainer among media channels (on a percentage basis), with an increase of more than 8 percent in the January to September 2008 period versus the same period a year ago.
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