The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie.

The millennial-skewing website has launched a new native advertising venture built for candidates and policy groups. Those who participate will appear in BuzzFeed-style videos, which will be clearly marked as advertisements, created in conjunction with product and branded video teams from BuzzFeed Motion Pictures. Rena Shapiro, who served as advertising director for Pandora, will lead the new venture as vp of politics and advocacy.

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