NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is putting Latino culture first.

"We came up with a way to help clients understand that it's really about cultural context informed by Latino insights," said Christine Escribano svp of client solutions for the NBCU Hispanic Group. "We really needed to help frame what we do to reach this audience."

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