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NEW YORK Late last year when Tracey Scheppach, svp, video innovation director at Publicis Groupe’s Starcom, was sifting through reams of set-top box data for Charter Cable’s 300,000 subscriber households in Los Angeles, she made a startling discovery. Among the top 10 viewed networks in October 2007 were ABC, Fox, USA — and the Jade Channel.
You may not be familiar with the latter one, unless of course you have an avid interest in Chinese culture, speak Cantonese and consume news and entertainment programming in that language.
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