The UFC has enlisted an unlikely '90s animated duo in its quest to turn Saturday's UFC 200 pay-per-view event into its most popular ever: King of the Hill's Hank Hill and George Liquor from The Ren & Stimpy Show.
The animated characters—from creators Mike Judge and John Kricfalusi, respectively—are part of UFC's first Adult Swim buy. They appeared in a branded content spot Tuesday night on the network to promote Saturday's World Light Heavyweight Championship, a rematch between champion Daniel Cormier and Jon Jones.
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