Two weeks after revealing that its upcoming stand-alone streaming service would be priced $4 less than HBO Now, Showtime has announced that it will be even cheaper for Hulu subscribers.
The company is partnering with Hulu, which will offer Showtime's new service—also called Showtime—as an $8.99-per-month premium option to the 9 million subscribers of its Hulu service (formerly called Hulu Plus). This will be the first premium, add-on option available for Hulu subscribers.
In addition to offering its new service for up to $6 less per month than HBO Now, Showtime's partnership with Hulu also ensures that the service will be available on almost every streaming device for its early July launch. Showtime had previously announced stand-alone subscriptions via iOS, Roku and PlayStation Vue for $10.99 per month.
But subscribers to Hulu's monthly service, which costs $7.99 per month, will be able to add Showtime for an additional $8.99 per month (combined monthly cost: $16.98), which is $2 less than the stand-alone option.
"We're excited to be the first premium service available to Hulu's growing subscriber base and look forward to offering their customers our award-winning original programming, films and documentaries across almost every device," said Matthew Blank, chairman and CEO, Showtime Networks, in a statement. "Hulu is an important launch partner for Showtime as we continue to expand our service across new platforms and distributors, reaching new consumers wherever a broadband connection is available."
Showtime has yet to announce a launch date but has indicated the service will be available prior to the July 12 season premieres of its two summer series, Ray Donovan and Masters of Sex.
When the service launches, Hulu subscribers will be able to sign up for Showtime on Hulu.com, and then access it through the Hulu app on iOS and Android devices, as well as Apple TV; Xbox One; Roku; PlayStation 4 and PlayStation 3; Amazon Fire TV and Fire Stick; Chromecast; and a variety of smart TVs and Blu-ray players.
While HBO Now inked a three-month exclusive window with Apple for its April launch, Showtime is clearly going the opposite direction, trying to be available to as many providers as possible.