As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.
Now that the industry, along with advertisers, has accepted the importance of digitally-born stars, Time Inc. saw the perfect opportunity to extend its coverage of the traditional celebrity space into YouTube, Vine and Instagram. Announced during its NewFronts presentation, Time Inc.
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