How Time Inc.'s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

Instant will use the clout of People and Entertainment Weekly

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.

Now that the industry, along with advertisers, has accepted the importance of digitally-born stars, Time Inc. saw the perfect opportunity to extend its coverage of the traditional celebrity space into YouTube, Vine and Instagram. Announced during its NewFronts presentation, Time Inc.

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