How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years

The strategy behind a breakout hit

Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month on the air is the season's top series among 18-to 49-year-olds.

The hip-hop soap opera's Jan. 7 debut rated a 3.8, and in its second week jumped to a 4. This week's episode, the fourth, scored a 4.3 rating, with a total audience of 11.4 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in