How Big Cable Is Stemming the Cord-Cutting Tide

Comcast, TWC, Charter had a stronger-than-normal 2015

A funny thing happened this week on the way to that big cable box in the sky: Three of the largest U.S. cable operators actually added subscribers.

In releasing their fourth quarter and full-year earnings for 2015, Time Warner Cable, Comcast and Charter Communications all posted subscriber gains for the past quarter. While it's common for cable operators to see a bump in subscribers at the end of the year, both Time Warner Cable and Charter–which are planning to merge–posted full year subscriber gains, ending years of declines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in