How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Revitalizing the once-dominant brand

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home.

Fierman, like many other 20-year-olds in those days, first heard about Cobain's suicide from MTV News' Kurt Loder. "It's a brand that's very personal and meaningful to me," Fierman told Adweek.

Fierman has now come full circle. Twenty-two years after that transformative event, he's now running the show, as editorial director for MTV News.

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