Here's How Brands Can Make a Splash on The Late Show With Stephen Colbert

B-to-B, CPG and 'disruptive' companies poised to thrive

CBS is just a week away from the launch of The Late Show With Stephen Colbert, which it hopes will shake up the late-night landscape in more ways than one.

Colbert's Sept. 8 debut includes George Clooney and Jeb Bush, but two of his other premiere-week guests are drawing the most attention from advertisers and marketers: SpaceX and Tesla Motors CEO Elon Musk on Sept. 9 and Uber CEO Travis Kalanick on Sept. 10. "It really is innovative.

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