For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's annual Countdown to Christmas, which features 55 straight days of round-the-clock holiday programming and more than 1,300 hours of content, has been going strong since Halloween.

In its fifth year, Countdown to Christmas is bigger than ever for the family-friendly network, which is debuting 17 original holiday-themed movies (with titles like Angel of Christmas and Merry Matrimony), up from 12 last year.

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