In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name

And introduces a new tagline: 'Further'

National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.

As part of the rebrand, all of National Geographic's global properties have a new tagline, "Further," while National Geographic Channel will be dropping "Channel" from its name, and will be known simply as National Geographic going forward.

National Geographic will have one brand logo across all of its media platforms as part of the overhaul, which will include a redesign of its magazine, website, all digital and social channels and even the company's D.C.

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