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“Snakes on a cane.” Sound familiar?
Perhaps you’ve seen the flashes of a caduceus employing a cane instead of a staff while watching commercial breaks on Fox. Or seen the symbol drawn with chalk on New York streets. Or even clicked through to the phrase’s cryptic Web site.
Fox is set to announce what many who’ve spied the symbol already suspect: It’s been a summerlong guerrilla marketing promotion for Season 6 of House in the fall.
Yet few would guess that the idea came from House star Hugh Laurie.
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