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CNBC’s biggest threat at the moment isn’t cable’s recently launched, much-hyped Fox Business Network–it’s Web video.
Top business/financial news sites like CNNMoney.com and Yahoo Finance are pumping out more original video and now claim audiences approaching the daily ratings of the category’s leading cable network.
Such a Web-beats-cable story should turn heads in the TV industry, given the conventional wisdom that the audience generated by online video is purely additive. Thus, it’s a story some sites are bringing to buyers.
“I do think that we can start to become part of those conversations,” said Jonathan Shar, general manager of CNNMoney.com.
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