At Fairchild, Consumer Is the New Black | Adweek
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At Fairchild, Consumer Is the New Black

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Six months after it took over Style.com, Condé Nast’s Fairchild Fashion Group is prepping a print spinoff of the website for the fashion-obsessed.
 
The planned publication is Fairchild president and CEO Gina Sanders’ first product aimed solely at the consumer side of the market, in keeping with her goal of building out the consumer side of Fairchild’s otherwise trade-focused business.
 
An introductory issue of the magazine, which will use “Style.com” in the title, will launch in the fourth quarter, after September’s Fashion Week, and will be devoted to the fashion season. Unlike The Daily, an insidery magazine devoted to coverage of the fashion shows, the Style.com magazine is intended to be a glossy that rolls out internationally.
 
Fairchild Editorial Director Peter Kaplan and Style.com Editor-in-Chief Dirk Standen are developing the product.
 
Launched 10 years ago, Style.com has cultivated a devoted fan base that swells during fashion shows. During the fall 2011 collection shows that just ended, Style.com attracted 4.6 million unique visitors, per Omniture figures supplied by Fairchild.