With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance.

Disney, which owns both Marvel Studios and Lucasfilm as well as broadcaster ABC, is also in the short-form, millennial-focused multichannel network space with Maker Studios.

Now NBCU will be, too.

Under the terms of the proposed deal, which is expected to close by the end of the year if regulators agree, DreamWorks Animation will separate its controlling interests in MCN AwesomenessTV and tech company Nova into a new group called DreamWorks New Media, which will be chaired by DreamWorks CEO Jeffrey Katzenberg.

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