Data Points: Bad News | Adweek
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Election 2012

Data Points: Bad News

Coverage of the candidates is increasingly negative

If watching coverage of the presidential race leaves you with a touch of nausea, there's good reason: The portrayals of the candidates in the news has never been more negative, finds a recent study by the Pew Research Center's Project for Excellence in Journalism. Likely reasons for this is that while newsrooms are shrinking (and along with them, independent reporting), the mud-slinging campaigns themselves are making up a growing source of the narrative that's presented in the press. The report confirms the echo-chamber nature of cable news, but finds that newspapers, battered as their business model may be, are still churning out even-handed coverage of the candidates.


Infographic: Carlos Monteiro

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