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Regional burger chain Culver’s Restaurants is prepping its first national TV ad to run during the Academy Awards. Despite having only 395 locations in 17 states, Culver’s is planning a 60-second buy touting its “unbelievable” customer service.
In the spot, a fairly psychotic looking cynic, “Dave,” can’t believe how polite the Culver’s waitress is in one of the chain’s commercials. He shakes his head at this “outbreak of niceness.”
The “Get Culverized” campaign will follow Dave’s antics throughout the year.
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