After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it's just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world.

Coming off her dual high-octane covers of Vogue and Paper in 2014 and a buzzy T-Mobile ad in this year's Super Bowl, she is now looking to build on the success of her huge mobile game, Kim Kardashian: Hollywood, which raked in more than $74 million last year and which Adweek selected as the year's Hottest Mobile Game in our annual Hot List.

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