Oprah Helped Sell 22 Million Branded Books With Book Club Recommendations | Adweek Oprah Helped Sell 22 Million Branded Books With Book Club Recommendations | Adweek
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Adding Up the Oprah Effect

The Book Club sold over 20 million branded editions
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Oprah Winfrey ended her broadcast TV career last week and with it goes one of the show's mainstay's, Oprah's Book Club. According to Nielsen/Bookscan, recommendations from the outgoing host over the last 10 years have helped sell 22 million Oprah-branded special editions. Seven of the top 10 titles she recommended have sold over 1 million copies each.

Top 10 best-selling Oprah's Book Club titles in the past 10 years

Author Title Release Sales to date
Eckhart Toile A New Earth Jan 2005 3,370,000
James Frey A Million Little Pieces Sep 2005 2,695,000
Ellie Wiesel Night Jan 2006 2,021,000
Cormac McCarthy The Road March 2007 1,385,000
Joyce Carol Oates We Were the Mulvaneys Jan 2001 1,348,000
John Steinbeck East of Eden June 2003 1,314,000
Ken Follett The Pillars of the Earth Nov 2007 1,109,000
Gabriel Garcia Marquez Love in the Time of Cholera Oct 2007 817,000
Gwyn Hyman Rubio Icy Sparks March 2001 794,000
David Wroblewski The Story of Edgar Sawtelle Oct 2008 770,000
Source: The Nielsen Company/Bookscan, May2011