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NEW YORK Omnicom Group’s OMD has picked up $250 million in planning chores from pharmaceutical client Eli Lilly & Co. without a review, according to sources.
Brands included are Cialis, Evista, Humalog, Effient and Byetta.
OMD already handles media buying on the Lilly account. The client spends an estimated $375 million on domestic ads annually, per sources.
Up to now, the shop also handled $90 million in planning for competing pharma company Schering Plough (including the Nasonex brand), but has given up that business to take on the larger Lilly planning assignment.
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