As Zynga Struggles, AOL Chases Social Gaming Ads

Portal relaunching its Games.com site with an advertiser focus

If you're not someone who plays social games online, it's probably hard to grasp just how huge the phenomenon has become. As it stands now, some 81 million plus take part in social gaming, a majority of whom are women and moms. Estimates by eMarketer predict social game ad revenues to skyrocket nearly 80 percent to $672.2 million by 2014, alone.

And with the industry's market leader Zynga hurting as of late, AOL is looking to capitalize on what the company sees as an opportunity: custom social game advertising.

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