YouTube May Be Worth Up to $40 Billion—More Than Twitter

Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.

The report looked at the growth of digital video advertising and YouTube, a top beneficiary of this growing segment. Jefferies said online video ads would be a $17 billion market in the U.S. by 2017 and that YouTube will grow from $5.9 billion in video ad sales this year to $8.9

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