With YouTube, Advertisers Need More LeBron, Less Dogs on Skateboards
But will original content spark an identity crisis?
Earlier this month the buzz via The Wall Street Journal was that Google was preparing to pump $100 million into video subsidiary YouTube, all of it targeted at the creation of original programming and premium "channels" featuring recurring, made-for-YouTube Web series.
Sources familiar with the discussions dispute the dollar amounts reported and, in particular, what the money will be used for. But if the company’s investment in programming is anywhere near that, it's a whopping sum (though admittedly less whopping than the $100 million Netflix invested in Kevin Spacey's House of Cards) and represents a new frontier.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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