Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus on covering the celebrity goings-on around a sporting event that's essentially becoming the world's Super Bowl.

Taking place in Rio de Janeiro during June and July next year, the country-versus-country soccer tournament promises to attract millions of tourists to South America and constant international media coverage that brands and publishers hope to capitalize on.

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