You Can Target With Facebook's New Video Ads

Not just a mass market blunt instrument

Facebook's video ads are on target, for some brands.

The social network's new autoplay video ads come with some key targeting capabilities, but they are still an exclusive purchase that won’t be accessible to all advertisers, sources said.

Brands, advertisers and agencies have been eagerly anticipating the autoplay video from Facebook, but some industry observers expected the social network to only sell nationwide ad spots. While the intention is still to deliver high-impact, high-priced marketing to big audiences, advertisers will be able to tailor their campaigns much like they do on television.

The first test partner, Summit Entertainment, will show a trailer for its new movie Divergent to a fraction of U.S.

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