This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Stonyfield targets Pokestops

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't rely on traditional in-app mobile advertising to make money, and that's causing some brands like Stonyfield to get creative with their messaging.

On Wednesday, the yogurt brand and mobile advertising company Aki Technologies will kick off a four-week campaign targeting 10,000 Pokestops—the virtual landmarks where players collect characters and points—in popular apps consumers often use in conjunction with Pokemon Go, like weather or messaging apps.

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