This Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook

How both sites stack up in the battle for brands

If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's paying for promotions and hosting autoplay videos.

Budweiser and Bud Light are classic Super Bowl brands, and this year they also illustrate one of the top digital dynamics fueling the marketing war behind Sunday's game. In the ever-escalating rivalry between Facebook and YouTube, how do the two video giants stack up?

Measurability: What counts as a view?

YouTube: A view only counts—for billing and the tally users see—after a video runs for 30 seconds (or the entire length, if shorter than :30).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in