Yahoo's 'Gemini' Pairs Native Ads And Mobile Search

Why not, since both disciplines seem to be on a crash course

Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop for the two ad units could make a difference in attracting brand marketers.

Until recently, its mobile search ads were available via the Bing Ads platform. Now they can be found with Yahoo's 10-month-old native promos through Gemini, which fits into the Yahoo Ad Manager platform that  CEO Marissa Mayer unveiled in January at CES

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in