Yahoo Uncovers Mystery of Ad Platform APT | Adweek Yahoo Uncovers Mystery of Ad Platform APT | Adweek
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Yahoo Uncovers Mystery of Ad Platform APT

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Yahoo has revealed details on its much anticipated and grandly ambitious digital ad management platform, which officially launched on Wednesday (Sept. 24). The product, formerly known as AMP but now called APT, is a Web-based planning and buying tool, which promises to eliminate much of the pain inherent to online advertising