Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory

Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its first-quarter earnings call on Tuesday, though the sentiment echoed throughout the call.

In Marissa Mayer’s second full quarter as CEO, the company's quarterly revenue slid 7 percent from the year-earlier period—to $1.14 billion. Yahoo also failed to exceed analysts’ estimates when subtracting how much it cost Yahoo to get people to check out their properties.

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