WPP Buys Mobile Firm That Built NPR and NatGeo's Cool Apps
Bottle Rocket's 2013 revenue reached $17 million
WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum.
The holding company said Bottle Rocket—which has a bevy of big media clients such as NPR, National Geographic, ABC News and NBCUniversal—took in $17 million in revenue for its 2013 fiscal year that ended in September. That sum might appear to some observers to be small potatoes in a multi-billion-dollar advertising marketplace, but many growing mobile app specialty shops fail to get to the $10 million annual revenue mark.
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