Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube.
The digital video giant today announced that its TrueView ad product will now come with an optional "click to shop" button on pre-roll spots. The new button will often appear adjacent to the "Skip" button that YouTube fans know very well.
A few brands have been testing the ads, which allow viewers to click through to e-commerce pages and add items to their shopping carts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in