A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook, Foursquare and a crop of startups are putting new twists on old-school advertising to build brand recognition and drive app downloads.
Boxed, an app that sells and delivers wholesale packaged-goods, is one such startup enlisting subway ads in New York to drive app downloads. The marketer launched a new subway campaign last week, taking over all ad placements on one side of subway cars.
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