Pandora recently wrapped up its first Spanish-language-only musical artist video campaign, sponsored by State Farm. It's an example of how the digital music service has gained a foothold in the Hispanic market, which now accounts for 10 million monthly users or 20 percent of its total audience.
"We have a variety of marketers who advertise to that audience in Spanish, Spanglish and in English," Priscilla Valls, a vp of ad sales for Pandora, said Friday (Oct.
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