McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

CMO Deborah Wahl on the company's big digital push

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year.

CMO Deborah Wahl talked about the burger-slinger's revamp this morning during the Interactive Advertising Bureau's IAB Mixx Conference. Specifically, she called out some of the brand's work on Twitter, Snapchat and YouTube as examples of the chain's successful digital work.

"In the last two years, we've created approximately 2,500 pieces of marketing content a year," she said.

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