Why Instagram Ads Could be Huge for Facebook's Mobile Empire

$100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.

Sources close to the situation say the number of advertisers is steadily increasing. So whether the spigot truly opens in six, 12 or 18 months, marketers believe such a move is inevitable and predict it will prompt a cash windfall for CEO Mark Zuckberg & Co.

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