Who's Keeping Tabs on Brands' Tags?
For advertisers, agencies and e-commerce companies, keeping tabs on the multiple tracking tags they place on a brand’s Web site is a universal problem, according to survey conducted by the technology startup firm TagMan.
Per the survey, a whopping 99 percent of respondents said they faced problems with either implementing or managing tags—those tiny bits of code which brands use to track traffic to their sites and ad campaigns on other sites. Eighty-six percent of respondents reported errors in implementing tags—with 65 percent claiming such errors resulted in loss of data, and 63 percent experienced campaign delays.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in