Wendy's Enlists YouTube Stars Rhett & Link to Put a Twist on Livestreaming

Will it work like Meerkat and Periscope?

Thanks largely to Meerkat and Periscope, livestreaming has been a red-hot tactic for social media marketers in recent weeks. And today, Wendy's is putting a YouTube twist on the buzzy concept.  

To promote summertime drinks on its menu, the Dublin, Ohio-based brand's team has built a promotion—anchored by webcam technology and a microsite—that will let popular YouTube duo Rhett & Link chat with fans in real time. When people visit the microsite, they will be asked questions about their favorite colors, music and food.

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